Blog

“Play to your strengths”, they say. “Maximise your game”. Sporting analogies don’t often translate into hotel design but these idioms are what immediately came to mind the first time we walked into the Royal Lancaster London’s existing guestrooms back in 2013. We had been tasked with the renovation of...

What is loyalty? The Collins Oxford dictionary gives me: steadfastness, dependability, fidelity, reliability, constancy, trustworthiness, allegiance, devotion, faithfulness, but what does it mean in hospitality in a world short on loyalty and big on value and experience? Should we be focusing on guests’ loyalty to a hotel brand (an...

We are delighted to announce that the NH Collection Grand Hotel Krasnapolsky has been selected as one of four MIPIM Awards 2017 finalists in the category of Best Hotel & Tourism Resort, after Studio Proof completed the redesign of the public areas, restaurants and bar in June 2016. The...

The Science of Design   Earlier this year we were invited to design one of the concept guest room sets at SLEEP 2016 and were delighted at the comprehensive and informed brief provided by the organisers in collaboration with The Sinus Institute which has developed internationally influential tools for...

Making Sense of Poorly Performing Space   The majority of Europe’s luxury hotels are to be found in old buildings, rejoicing in history and an embodiment of national pride. However, their age can also render them wasteful of space, confusing for guests trying to navigate an illogical floorplan and...

Welcome to our new company name and brand identity! It’s taken quite a few months and a great deal of soul searching with my colleague, branding specialist Kenny Laurenson, to reach this moment, not to mention several revisions as we went on the journey. As it turned out, identifying...