Projects

Novotel UK

Birmingham, Cardiff, Edinburgh, London West, Sheffield : UK

Contemporary interior and brand designs for all public spaces within a broad range of UK Novotel sites between 2005 and 2010. Studio Proof developed specific solutions for public spaces including receptions, bars, and restaurants; located at a range of sites including Birmingham Airport, Birmingham Centre, Cardiff, Edinburgh Park, London West (Hammersmith), London Waterloo, and Sheffield.

These formed part of our ongoing role to revitalise the brand estate of this stalwart and contemporary Accor product in the UK.

Projects centred around substantial ground floor spaces incorporating reception, lobby lounges, cocktail bar, ‘a la carte’ restaurant, and group restaurants, as well as business centres.

The interiors evolved over time from a striking contemporary feel, with abstract bold forms and bold modern colours, to a richer more upscale look, highlighted with retro metallic details and patterns.

The ‘TV Dinners’ dining innovation concept formed part of the restaurant designs and was short-listed for the European hotel design awards 2009.