Lobby lounge

Royal Lancaster Hotel, Hyde Park, London, UK

Studio Proof has spent the last three years masterminding a complete rebranding of the Lancaster London to achieve a landmark luxury hotel on Hyde Park, London. The project has encompassed brand creation and identity, masterplanning, and the interior design of 411 bedrooms and suites, public spaces, banqueting and a new entrance façade. The hotel will be reborn as a stunning five star offering, with a phased opening from summer 2017

Using its mid-century credentials as a focal point, the new design glows with sophisticated and restrained mid-century design; tipping a hat to Mies Van Der Rohe, T.H. Robsjohn-Gibbings, and other luminaries of that era. Supported by substantial owner investment there is a focus on craftsmanship, quality of materials and detailing; all combining to assert the hotel’s place amongst London’s finest.

  • Budget:

Client: Lancaster Landmark Hotel Company Ltd
Opening: Phased from summer 2017
Budget: £70M+
Scope: Brand creation, masterplanning, remodelling interior architecture, new architectural facade concepts, interior design of bedrooms, suites, public areas, food & beverage spaces, banqueting
Skills: Brand creation
Graphic design
Conceptual architectural design
Interior design
FF&E specification
Furniture design